Truly, todays market is a bit of a roller coaster for everyone. Buyers, Sellers, Realtors, Lenders, and Investors are all cruising up and down this coaster hoping to get off the ride at some point.
Realtors are having to get very creative just to bring business in the door. Listings are a hot commodity, however they are taking a lot longer to sell (the average short sale takes approximately 6-8 months from start to finish). Commissions are being cut by lenders on "bank owned" properties in order to retain as much of their money as possible.
One of the biggest complaints from Realtors is "How do I market myself and my listings in this crazy market?" Several of the tried and true options are always available: newspaper ads, Real Estate magazine ads, postcards and newsletters. Honestly, how many leads have you obtained from these sources? Statistically, not many. Some of the new methods are: web advertising (CraigsList.com, your own website, property websites, and blogs...just to name a few), e-newsletters/flyers, and TalkingHouse.
If you need help learning about some of the new ways to market properties, feel free to give me a call or send me an email. Let's get those homes sold!!
"Watch, listen, and learn. You can't know it all yourself.. anyone who thinks they do is destined for mediocrity." --Donald Trump
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